AI Insights · Timothy · April 2023
Top 5 Hasbro Games on iOS in the UK - Q1 2023 Performance
An overview of the performance of the top 5 Hasbro games on iOS in the UK during Q1 2023, focusing on trends in weekly downloads, revenue, and active users.
In Q1 2023, the performance of the top 5 Hasbro games on the iOS platform in the United Kingdom showcased varied trends across downloads, revenue, and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.
World of Peppa Pig: Kids Games
The game saw a peak in weekly revenue of around $33K at the start of January, followed by a consistent decline, stabilizing around $26K to $28K towards the end of the quarter. Weekly downloads started strong at approximately 9.3K in late December, but gradually decreased to around 4K to 5K by March. The number of active users also showed a downward trend, starting at over 31K in late December and settling at around 23K to 24K towards the end of March.
Yahtzee® with Buddies Dice
Weekly revenue for the game fluctuated, peaking at around $15K in late December and January, and then stabilizing between $9K to $12K throughout the quarter. Downloads saw a significant drop from 1.2K in late December to around 600-700 in January, but picked up slightly towards the end of March, reaching approximately 1.1K. Active users followed a similar pattern, starting at over 15K in late December and fluctuating around 12K to 14K by the end of March.
Bingo Bash: Live Bingo Games
Revenue for Bingo Bash saw steady growth, starting at around $11K in late December and peaking at approximately $12K by the end of March. Downloads remained relatively low but consistent, starting at 89 in late December and gradually increasing to 122 by the end of March. Active users hovered around 2.4K to 2.6K throughout the quarter, with minor fluctuations.
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The game experienced a peak in revenue at around $12K in late December, followed by a steady performance of around $9K to $11K throughout the quarter. Downloads saw a sharp decline from 1.1K in late December to just over 200 by March. Active users also decreased significantly, starting at over 2.5K in early January and dropping to under 1K by the end of March.
Scrabble® GO - New Word Game
Scrabble® GO saw fluctuating revenue, peaking at around $10.4K in late January and maintaining around $8K to $10K for the rest of the quarter. Downloads started high at 9.8K in late December but saw a gradual decline to around 4.3K by the end of March. Active users also showed a downward trend, starting at over 47K in late December and decreasing to around 39K by the end of March.
These insights are derived from Sensor Tower data, which offers a comprehensive look at app performance metrics. For more detailed insights and data, visit Sensor Tower.
